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Frome FM is Frome’s very own community radio station. Broadcast via FM to approximately 30,000 people and online via itunes, Windows Media Player, Google Play and also through Smart Speakers.

The 24/7 schedule is eclectic, diverse and community minded, like Frome we have an open, creative and inclusive ethos. From local climate news and community updates to specialist music shows, we cover a lot of bases. We are also a Community Interest Company so all sponsorship and advertising income goes directly into helping the station be the best possible resource for Frome.

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Why Radio

Radio advertising delivers an average of £7.70 return per £1 of spend

Radio is shown to boost ‘brand browsing by an average of 52%

On average radio accounts for 20 hours of listening per person, per week

77% of the public stated they trust radio above other media channels

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How FromeFM can help you

We broadcast via FM to the whole of Frome (DAB coming soon).
Listeners can also hear us via our website, most online radio players, Smart Speakers and most listening apps (iOS and Android).
In the last 12 months we have had more than 10,000 plays on Mixcloud and we get more than 20,000 unique visitors to our website per year
We’ve engaged with more than 25,000 accounts through our Facebook and Instagram pages over the last 12 months.
Frome FM has a great community reach, both on-air and via signage throughout Frome.
We run many community workshops, training programmes and experiences from our studios at the Town Hall.

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What Our Sponsors Say

“The eclectic mix of programmes available on Frome FM is attractive to me as a sponsor as I can then be sure that my business is reaching a wide range of local people. Being on Frome FM means a lot to me as a sponsor”

Quintyn Howard-Evans. Managing Partner, Cooper & Tanner

Become a Sponsor

Frome FM has some fantastic sponsorship opportunities available. Each giving supporters the opportunity to reach our engaged, loyal, and active listenership and a collaborative brand association with Frome FM.

We're offering the opportunity for local organisations to become a Patron or Partner of Frome FM as well as Show Sponsors or Station Supporters.

Patron

Your advert on-air at least 6 times a day, every day. That’s 152 plays a month and 1825 plays a year!

Show sponsorship for a show on FromeFM, mentions on the show, show jingle and the show listing on frome.fm.
Your Logo on the homepage of frome.fm, linked to your website, with optional company bio.
Monthly Patron spotlight on all Frome FM social media channels.
Your Logo on our promotional banners at all relevant events.
FromeFM window sticker.
We can produce your on-air advert for free

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Partner

Your advert on-air at least 4 times a day, every day. That’s 121 plays a month and 1460 plays a year!
Your Logo on the homepage of frome.fm, linked to your website, with optional company bio
Quarterly Partner spotlight on all Frome FM social media channels
FromeFM Window sticker
Don't worry if you don't have a radio ad already - we can make one for you!

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Show Sponsor

Mention on the show and the show advert
Specific show jingle
Your logo on frome.fm, linked to your website
FromeFM Window sticker

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Supporter

Your Logo on frome.fm, linked to your website

FromeFM Window sticker

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To become a sponsor please email our sponsorship and advertising manager at advertising@frome.fm.

Become a Sponsor

We will create an on-air advert for your business or organisation and broadcast it on FM and online every day
We can also run shorter period advertisements such as for a set of weeks
By advertising on FromeFM you join the FromeFM family as a community sponsor
We work closely with our sponsors and many of them feature in our programming

Email our sponsorship and advertising manager at advertising@frome.fm

FromeFM’s 96.6FM broadcast range is to over 30,000 people in the Frome and surrounding area 24 hours a day 7 days a week. We also stream to the internet here on our website where between 8,000-9,000 unique visitors visit each month*._‍

_{* Sources: AwStats, Google Analytics February 2020}

One of the best things about FromeFM is the huge range of different programmes we produce. This means our listeners represent a wide spectrum of the local demographic.

We also help customers make podcasts for their websites and if they wish, which can also be broadcast on Frome FM. Many programme-makers air their shows to support their social media and website projects. Examples include:

Cooper and Tanner – weekly podcasts on auctions and related matters.
Somerset Cool – a very popular somerset-wide website with a high-rating monthly show, Somerset Cool Live.

FromeFM’s ‘Listen Again’ streaming service is now hosted by Mixcloud.

Benefits of advertising

Weekly reach of radio among UK residents is high at nine in ten; across the UK listeners are tuning in for 21.4 hours (an average of 183.4 minutes of listening per day, per listener.
Radio is the most popular source for discovering new music, even for the 16-24s and local radio is key for promoting local events and gigs.
Local radio speech elements are relied upon by many listeners. Between 24% and 36% of local radio listeners say they depend on the bespoke speech content that features in broadcasts
Two-thirds (66%) of local radio listeners rate local radio as important and six in ten local radio listeners consider it important that local radio stations are based locally.

According to 2014 RAJAR statistics Community radio “reach” was at an all-time high with 7.6% of those surveyed listening to community, RSL and hospital radio.
Two-thirds (66%) of local radio listeners rate local radio as important and a third of all radio listening is to local radio.

Source: OFCOM communications marketing report 2015

For more information email advertising@frome.fm to discuss options and pricing in more detail. Bespoke shorter-term promotions can quickly build excitement and participation, while sponsorships allow you to build brand awareness over a period of time, via on-air activity, off-air events or online.

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Our Sponsors

Promote your business

Why Radio

How FromeFM can help you

What Our Sponsors Say

Become a Sponsor

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Show Sponsor

Supporter

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Become a Sponsor

Benefits of advertising

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